Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise, including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.Courses Learning Outcomes
Upon successful completion of the program, a graduate will:
Situate music business decisions within key historical and current contexts of the music industry.
Articulate the unique responsibilities of key personnel in the music industry.
Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
Develop and implement a viable and realistic business plan for a professional musician or musical company.
Develop and implement a music marketing plan that includes sonic branding.
Collaborate with a team to market an artist or new music.
Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
Prepare and interpret financial statements to inform music business decisions and/or practices.
Identify and access public and private sources of capital to support music business plans.
Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student; however, the ultimate responsibility for finding the placement is the student's.
Ontario is home to Canada’s largest and one of the world’s most diversified music sectors. Graduates from our program will be prepared to enter the industry and may find employment with radio stations, recording studios, post-production facilities, film houses, theatres, video game companies, performance groups, distribution companies, sync agencies, media manufacturers and record labels. Opportunities are also available with various agencies for artist representation, promotion, copyright and legal, royalty collection, presenters, festivals, and industry organizations such as CIMA, CARAS, Music Canada, OMF and others.
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Our Music Business program delivers full-year education over one summer semester plus a work placement. In no time you will have launched your career in the music industry!
Our curriculum covers a broad range of professional roles, issues and skills to give you a complete overview of the music industry today. You’ll learn the responsibilities of the various disciplines, firms and organizations that comprise the music business and how to navigate the relationships between them. You’ll explore traditional and new business models, including streaming services, and how to determine which options are best. Most of all, you’ll finish the program with the knowledge and skills needed to find the music industry career that’s right for you.
All of our faculty has substantial industry experience.
|Christina Cavanagh||Managing Director Mooredale Concerts, Mooredale House|
|Heather Gardner||Head of Music Supervision + Licensing, Vapor RMW|
|Kate Henderson||Lawyer & Registered Trademark Agent, Henderson & Co – Entertainment and Trademark Law|
|Stuart Johnston||President, Canadian Independent Music Association (CIMA)|
|Mary McGeer||Artistic Director, Talisker Players|
|Mike Tanner||Music Sector Development Officer, Film & Entertainment Industries City of Toronto|
|Paul Thomas||Program Director & Music Director, The New Classical 96.3 FM|
|Tom Tytel||The Rex Hotel Jazz & Blues Bar|
|Laura Van Leest||VP of Artist Management & Special Projects, JL Entertainment|
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.