Marketing for Creative Industries

Course Code: MUS 4003

Academic Year: 2019-2020

This course will instruct students on how to complete a comprehensive, personalized marketing plan with the intention of promoting their individual major recording project or portfolio as a commercially released product in the marketplace. Students learn to apply marketing strategies, especially branding, within the context of the development of their master recordings as product for their chosen marketplace. They will study contractual partnerships [realistic deal-making] with management, agencies, record companies, distributors, publishers, etc. They will finalize their CD artwork graphic packaging; harmonize their creative material with their promotional marketing materials, including their website, Press Kit and Sell Sheet; and integrate these with their branding strategies. Topics covered will include distribution, radio, retail and coordinating the value of live concert and tour promotion into the marketing strategy.