Enterprise Group

Course Code: CBPP 5021

Academic Year: 2017-2018

The objective of this course is to simulate, as closely as possible, setting up a publishing company and working within it for a period of almost four weeks. At the end of that time, the students present their enterprise orally and deliver written materials. Every aspect of the publishing business is covered: creation of identity, a business plan, a book list with profit and loss forecasts, design, website creation, digital strategy, marketing plans, sales strategies, budgets, catalogues and more. Publishing consultants (the faculty) create the deadlines, monitor progress and give advice throughout the process.