Marketing Overview

Course Code: CBPP 5005

Academic Year: 2017-2018

This introduction to book marketing will provide an overview of the basics of marketing and its relationships with media. It will look at the role of marketing in a book publishing company and the intersections between marketing, editorial and sales. It will explore the timeline of a book from a marketing perspective and the various marketing tactics used to promote (publicity, advertising, merchandising, social media, online marketing, etc.)